Director Truvalu

Jaap Jan Verboom

Jaap-Jan is founder and executive director of Jaap-Jan started his career as an IT entrepreneur, after which he worked as a regional manager for ICCO in Central and East Africa. He is a pioneer and combines strategic vision with senior international management experience. Jaap-Jan’s drive is to create positive change for people through business opportunities.



Laura lived and worked over 10 years in emerging markets. She started her career working for a social enterprise in Tanzania and then set up her own business consulting enterprises in East and Southern Africa. During her last position as Investment Director at BiD Network she assisted entrepreneurs attract finance for their business. Laura is the Director and help grow agri-businesses in emerging markets by providing them a combination of business support and investment.

Director Truvalu.startups


Peter has a long track record at international companies, such as Shell, for which he worked and lived in Thailand, the UK and Ecuador. In the past few years he was CEO and investor at the agro-start-up GreenA, a technology transfer company aiming to increase the sustainability of crop protection. He is passionate to focus less on profit, more on impact and to bring change and new development. Moreover, as member of the Truvalu team he contributes to innovative companies that aim to bring sustainable change to a better and more honest world.